MyLaurier - 03.08.2010
i was going through some stock illustrations and i just happened to see this one with the bear and bird and thought to myself “what the…?”. my next thought was that it’d be perfect for a Laurier CCR. i like the fact that with their ads i have free rein to be as out there as possible (within reason, of course) so long as it has the proper copy. a bear drinking with a straw AND a bird that just staring at you - it’s eye just follows you wherever you go, man. definitely ad material.
i like how the eye quickly centers on the Women’s Centre ad. i’m always worried about their ads. they always want me to stay away from making it too girly and pinkish. well, i kind of delivered on one concern. heh. it’s pink but it’s also powerful.
btw, i’m happier with this incarnation of the Leadership Ambassador ad. woopah!
music: rebekeh higgs - mr. weatherman
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