kasmara.com

:: MyLaurier portal ad - 03.22.2010 ::

as always i pretty much have the run-of-the-mill when it comes to the Laurier Co-Curricular Record ads in general. in the beginning i would try to make it academic but after a while it became boring and you could only do so much. i think it was the actual home banner for the Co-Curricular Record that changed everything. the staff in charge didn’t want something boring or stuffy but more eye catching. after those magical words i basically took the ball and ran.

i guess when it comes to the Laurier CCR ads i always try to go for the “what the…?” or something weird factor. does it make sense? not always. does it catch your eye? i sure hope so. will people remember? yes… please? lol.

the theme this time around - ZOMBIES… or people dancing funny.

music: beastie boys - sabotage

:: Robot Unicorn Attack ::

this game, Robot Unicorn Attack, could be… nay, is THE greatest game in the world. simple in its gameplay, unique in its theme, pure AWESOMENESS in its execution. when you play this game it’ll bring back a piece of your childhood that you thought was lost.

this game won’t let you see dead people, hear sounds that only dogs can hear or put hair on your chest but it will do is bring you back the magical movies of The Last Unicorn, Neverending Story and Legend… pre-Tom “Captain Psycho’ Cruise.

once you hear the music of Erasure playing from your speakers no longer will you be crying in the corner of your shower about work or rage about the drama of Jersey Shore. when the music begins and the unicorn runs you’re fall back to your teenage acne days wondering of what could be… that and, of course, rainbows. yeah.

music: erasure - always

:: MyLaurier portal ad - 03.15.2010 ::

i had the two main ads already planned out and created… and then i decided to scrap them. both ads were going to use the same ‘tapestry banner’ but different graphics and for some reason i decided to just change it up last minute. well, no that’s not entirely true. i knew why i did it. since i was using the tapestry signage i wanted the ads to flow more instead of look entirely different but similar. plus i like the ‘apple man’ image… the flailing legs needed to be seen instead of being cut off.

the ad for WLUSU was scrapped. CCR and WLUSU changed places and, bing bang boom, this was born. since Laurier CCR is a familiar ad and didn’t have much copy having the legs block some of the text was ok. you could still make out the ad even with the blockage. if it was the WLUSU ad it’d be slightly more difficult. guess why the apple isn’t centred either… yup, you’re right.

thankfully, Kathryn at MyLaurier liked it.

music: the stills - dinosaurs

:: MyLaurier portal ad - 03.08.2010 ::

i was going through some stock illustrations and i just happened to see this one with the bear and bird and thought to myself “what the…?”. my next thought was that it’d be perfect for a Laurier CCR. i like the fact that with their ads i have free rein to be as out there as possible (within reason, of course) so long as it has the proper copy. a bear drinking with a straw AND a bird that just staring at you - it’s eye just follows you wherever you go, man. definitely ad material.

i like how the eye quickly centers on the Women’s Centre ad. i’m always worried about their ads. they always want me to stay away from making it too girly and pinkish. well, i kind of delivered on one concern. heh. it’s pink but it’s also powerful.

btw, i’m happier with this incarnation of the Leadership Ambassador ad. woopah!

music: rebekeh higgs - mr. weatherman

:: awesome cat, ruler of all cats ::

enough said.

music: motorhead - ace of spades

:: MyLaurier portal ad - 03.01.2010 ::

ugh. had designer’s block for the Leadership Ambassador ad. it was suppose to come out whimsical but came out kind of… menh. i mean it’s not bad but is not great. unfortunately, i didn’t have enough time to go through more images to find something else. i do like the image but it might not be suited for this particular ad. maybe next time.

music: the ravonettes - heart of stone