kasmara.com

the online portfolio of Alexander Kasmara

MyLaurier - 02.22.2010

Tuesday, February 23rd, 2010

KASMARA: MyLaurier Portal Ad - 02.22.2010
:: MyLaurier portal ad - 02.22.2010 ::

i’m not happy with the Laurier Co-op ad. there’s way too much text but i didn’t just want to leave it plain. since it was for arts & science students i had to use robots. nothing says arts & science than a freaking ROBOT… right?!? right? ok. i need more sleep.

i still don’t like the Body-Esteem Group graphic they gave me. hmmm…

music: wheatus - sunshine

MyLaurier - 02.15.2010

Monday, February 15th, 2010

KASMARA: MyLaurier Portal Ad - 02.15.2010
:: MyLaurier portal ad - 02.15.2010 ::

apparently i forgot to save the Leadership Award ad the last time so instead of simple text changes i had to recreate it. well, since i was going to have to redo it anyway from the ground up again i thought i might as well do a different design but with similar features. hell, even the lens flare is spot on… i think. do you know how hard it is to pinpoint a lens flare in photoshop? you think they’d put a zoom feature in that bloody filter but nooooo. thankfully, i don’t use flare too often. i outgrew that phase.

music: yeah yeah yeahs - warrior

MyLaurier - 02.08.2010

Monday, February 8th, 2010

KASMARA: MyLaurier Portal Ad - 02.08.2010
:: MyLaurier portal ad - 02.08.2010 ::


MIME!!!

on a side note, i’m not really thrilled about the Body-Esteem Group graphic. MyLaurier sent it over and said i needed to use it. sometimes you got to do what you gotta do.

music: the submarines - swimming pool

MyLaurier - 02.01.2010

Tuesday, February 2nd, 2010

KASMARA: MyLaurier Portal Ad - 02.01.2010
:: MyLaurier portal ad - 02.01.2010 ::


is it me or does Effective Introductions & Conclusions look out of place compared to everything else? too much copy to hammer into such a small space. i’m just glad i found something that could fit and made some sense.

*NOTE - i had to change the Body Esteem ad using a graphic MyLaurier provided me. they didn’t want to use anything that showed actual people, etc. because they didn’t want to make anyone feel bad. understandable. the ad was change but i kept this one… i kind of like the imagery. it suits the message.

music: röyksopp - what else is there?

MyLaurier - 01.25.2010

Monday, January 25th, 2010

KASMARA: MyLaurier Portal Ad - 01.25.2010
:: MyLaurier portal ad - 01.25.2010 ::


for some reason the Co-Curricular Record reminds me of the TV show Chuck. honestly, it’s purely coinincidental. i wanted to have a “hello, my name is…” theme to the ad. get it? too obvious?

speaking of obvious, i know the Strong Thesis Statement ad is pure obviosuness (is that a word?) but i liked the image and it’s a nice and clean looking ad. simple? done.

music: placebo - bright lights

MyLaurier - 01.18.2010

Monday, January 18th, 2010

KASMARA: MyLaurier Portal Ad - 01.18.2010
:: MyLaurier portal ad - 01.18.2010 ::


the Leave the Pack Behind is just so in your face because of that image. it just MAKES the ad. without it i don’t think it would have the impact. being an on & off again smoker i wanted to have something that would say it all. i’m really glad with it even though playing with the text took a little bit of time not to mention recreating the dude’s shoulder.

for the Learning Centre they specifically wanted something with Shakespeare so i figure why not make it humourous? unfortunately i couldn’t use the original image in its entirety. in the original image Shakes is sitting at a desk with a computer but due to spacing i had to cut that out. oh well.

music: amusement parks on fire - eighty eight

MyLaurier - 01.11.2010

Monday, January 11th, 2010

KASMARA: MyLaurier Portal Ad - 01.11.2011
:: MyLaurier portal ad - 01.11.2010 ::


i like how the Psychological Society and Find Your Feminism. i was actually worried i would make the Feminism ad stand out too much or make it obvisious. thankfully, i was able to find something that was subtle enough.

the other ads are just humourous. who wouldn’t want a giant whiteout bottle? the Note-Takers ad is just cute. yup, sometimes i can do cute too… j hope it’s not habit forming. that’d be bad. i’d lose my street cred.

music: you say party! we say die! - poison

MyLaurier - 01.04.2010

Monday, January 4th, 2010

KASMARA: MyLaurier Portal Ad - 01.04.2011
:: MyLaurier portal ad - 01.04.2010 ::


new year’s resolution - try to keep up with updating this blog. big emphasis on the TRY. haha.

… oh, and i’m sure ALL the students are thrilled to come back to school. oh yeah… thrilled.

music: stars - ageless beauty

MyLaurier & MyLaurier Brantford ads - 01.19.2009

Wednesday, January 21st, 2009

KASMARA: MyLaurier - 01.19.2009
:: MyLaurier ad - 01.19.2009 ::

:: MyLaurier Brantford ad - 01.19.2009 ::

i think i had a mild heart attack when i went to my site and found out that i had a ‘database error’. i touch upon databases but they’re still voodoo to me. thankfully, it was just a simple password problem since i decided to change it a day or so ago… apparently, i forgot to tell my database what the new password was. smart database.

anyway, here are the new ads for Laurier and Laurier Brantford. i’m happy with how the Laurier ads turned out. lots of colour and variations. the Focus Group add has a lot of text but the FREE FOOD announcement made me laugh. they honestly had that in their request. serious.my fav ad… the little green monster virus. i like the colours and how it stands out. i have a few most of those green monster tucked away in my iStock lightbox.

the Brantford ads aren’t too shabby but i needed to make quick work of them.

misplaced late request + swamped projects + deadlines =
‘clutching at straws’ designing

honestly, i’m happy with how it turned out as well. the mullet guy makes me laugh… too bad i didn’t have time to find some awesome 70s van art. a unicorn? a wizard? a wizard unicorn?!? oh yeah. you know what i’m talking about.

music: junkie xl - cities in dust

MyLaurier & MyLaurier Brantford ads - 01.12.2009

Wednesday, January 14th, 2009

KASMARA: MyLaurier - 01.12.2009
:: MyLaurier ad - 01.12.2009 ::

:: MyLaurier Brantford ad - 01.12.2009 ::


i have to say i really had fun creating some of these.

coming back to work last week was like starting off a race without a warm-up… like hitting the blocks running. haha. needless to say, work has been busy but at least it’s a good busy.

even though i had about 2 weeks off it feels like i didn’t have much of a break. i think i need a vacation. i think WE all need a vacation.

music: bloc party - helicopter


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