kasmara.com

:: MyLaurier portal ad - 03.22.2010 ::

as always i pretty much have the run-of-the-mill when it comes to the Laurier Co-Curricular Record ads in general. in the beginning i would try to make it academic but after a while it became boring and you could only do so much. i think it was the actual home banner for the Co-Curricular Record that changed everything. the staff in charge didn’t want something boring or stuffy but more eye catching. after those magical words i basically took the ball and ran.

i guess when it comes to the Laurier CCR ads i always try to go for the “what the…?” or something weird factor. does it make sense? not always. does it catch your eye? i sure hope so. will people remember? yes… please? lol.

the theme this time around - ZOMBIES… or people dancing funny.

music: beastie boys - sabotage

:: MyLaurier portal ad - 03.15.2010 ::

i had the two main ads already planned out and created… and then i decided to scrap them. both ads were going to use the same ‘tapestry banner’ but different graphics and for some reason i decided to just change it up last minute. well, no that’s not entirely true. i knew why i did it. since i was using the tapestry signage i wanted the ads to flow more instead of look entirely different but similar. plus i like the ‘apple man’ image… the flailing legs needed to be seen instead of being cut off.

the ad for WLUSU was scrapped. CCR and WLUSU changed places and, bing bang boom, this was born. since Laurier CCR is a familiar ad and didn’t have much copy having the legs block some of the text was ok. you could still make out the ad even with the blockage. if it was the WLUSU ad it’d be slightly more difficult. guess why the apple isn’t centred either… yup, you’re right.

thankfully, Kathryn at MyLaurier liked it.

music: the stills - dinosaurs

:: MyLaurier portal ad - 03.08.2010 ::

i was going through some stock illustrations and i just happened to see this one with the bear and bird and thought to myself “what the…?”. my next thought was that it’d be perfect for a Laurier CCR. i like the fact that with their ads i have free rein to be as out there as possible (within reason, of course) so long as it has the proper copy. a bear drinking with a straw AND a bird that just staring at you - it’s eye just follows you wherever you go, man. definitely ad material.

i like how the eye quickly centers on the Women’s Centre ad. i’m always worried about their ads. they always want me to stay away from making it too girly and pinkish. well, i kind of delivered on one concern. heh. it’s pink but it’s also powerful.

btw, i’m happier with this incarnation of the Leadership Ambassador ad. woopah!

music: rebekeh higgs - mr. weatherman

:: MyLaurier portal ad - 03.01.2010 ::

ugh. had designer’s block for the Leadership Ambassador ad. it was suppose to come out whimsical but came out kind of… menh. i mean it’s not bad but is not great. unfortunately, i didn’t have enough time to go through more images to find something else. i do like the image but it might not be suited for this particular ad. maybe next time.

music: the ravonettes - heart of stone

:: MyLaurier portal ad - 02.22.2010 ::

i’m not happy with the Laurier Co-op ad. there’s way too much text but i didn’t just want to leave it plain. since it was for arts & science students i had to use robots. nothing says arts & science than a freaking ROBOT… right?!? right? ok. i need more sleep.

i still don’t like the Body-Esteem Group graphic they gave me. hmmm…

music: wheatus - sunshine

:: MyLaurier portal ad - 02.15.2010 ::

apparently i forgot to save the Leadership Award ad the last time so instead of simple text changes i had to recreate it. well, since i was going to have to redo it anyway from the ground up again i thought i might as well do a different design but with similar features. hell, even the lens flare is spot on… i think. do you know how hard it is to pinpoint a lens flare in photoshop? you think they’d put a zoom feature in that bloody filter but nooooo. thankfully, i don’t use flare too often. i outgrew that phase.

music: yeah yeah yeahs - warrior

:: MyLaurier portal ad - 02.08.2010 ::

MIME!!!

on a side note, i’m not really thrilled about the Body-Esteem Group graphic. MyLaurier sent it over and said i needed to use it. sometimes you got to do what you gotta do.

music: the submarines - swimming pool

:: MyLaurier portal ad - 02.01.2010 ::

is it me or does Effective Introductions & Conclusions look out of place compared to everything else? too much copy to hammer into such a small space. i’m just glad i found something that could fit and made some sense.

*NOTE - i had to change the Body Esteem ad using a graphic MyLaurier provided me. they didn’t want to use anything that showed actual people, etc. because they didn’t want to make anyone feel bad. understandable. the ad was change but i kept this one… i kind of like the imagery. it suits the message.

music: röyksopp - what else is there?

:: MyLaurier portal ad - 01.25.2010 ::

for some reason the Co-Curricular Record reminds me of the TV show Chuck. honestly, it’s purely coinincidental. i wanted to have a “hello, my name is…” theme to the ad. get it? too obvious?

speaking of obvious, i know the Strong Thesis Statement ad is pure obviosuness (is that a word?) but i liked the image and it’s a nice and clean looking ad. simple? done.

music: placebo - bright lights

:: MyLaurier portal ad - 01.18.2010 ::

the Leave the Pack Behind is just so in your face because of that image. it just MAKES the ad. without it i don’t think it would have the impact. being an on & off again smoker i wanted to have something that would say it all. i’m really glad with it even though playing with the text took a little bit of time not to mention recreating the dude’s shoulder.

for the Learning Centre they specifically wanted something with Shakespeare so i figure why not make it humourous? unfortunately i couldn’t use the original image in its entirety. in the original image Shakes is sitting at a desk with a computer but due to spacing i had to cut that out. oh well.

music: amusement parks on fire - eighty eight